Persuasion: Getting Employees, Bosses, and Colleagues to See the Light

On Demand Webinar Duration 90 Minutes Credits HRCI 1.5 & SHRM 1.5 PDCs

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Speaker : Rebecca Staton-Reinstein, Ph.D. and president of Advantage Leadership, Inc., has managed a wide variety of projects

Session Highlight

  • What is position power? What is personal power?
    • How do you develop personal power?
    • Is your communication clear?
    • What does the flight or fight instinct have to do with personal power?
  • Effective communication
    • Developing aligned assertive communication strategies
    • Successful communication
  • Using Influence strategies
    • When is each strategy most effective?
    • When is each strategy least effective?
  • Aligning with the leader
    • Vision and Mission
    • The power of mission as a driver
  • Key components for effective communication
    • Active Listening
    • Mastering conflict
    • Solving problems through passionate debate
    • Appreciation
    • Messaging challenges
    • Group Think
  • Lessons Learned
    • Continuous Improvement
    • Creating your personal improvement plan


It's not uncommon to have limited authority to get the job done on a tight schedule. Some managers have little control over budget, schedule, or team member selection and evaluation. You can still succeed. "Position Power" comes with control of many aspects of an assignment and has a hidden paradox. When you assert that authority, "because I said so," you lose authority in the minds of subordinates! Savvy, successful leaders learn to use "Personal Power" to get things done; their ability to influence, inspire, or convince others to act. Anyone can exert this sort of leadership, from the lowest ranking person to the highest. Learn to use your own personal power to succeed regardless of title. Unleash your personal power to achieve your goals inside the organization and outside.

Why Should You Attend

How often does a company policy have a negative effect, but you have no way to change it? You may be selling yourself short AND you have more power than you realize. Learn to project your "personal power" no matter where you sit in the organizational hierarchy. Enhance your communication skills with powerful techniques that expand your influence far beyond your authority or lack of it. This form of leadership makes both formal leaders and non-titled team members more successful and likely to achieve their personal and professional goals. You will develop your own plan for advancement.

Learning Objectives

  • Define personal and position power
  • Identify your personal power stories and unsuspected abilities
  • Set goals for maximizing your personal power
  • Develop new and enhance existing communication skills
  • Align your message
  • Use Aligned Assertive communication to persuade others
  • Communicate effectively with anyone

This activity has been approved for 1.5 HR (General) recertification credit hours toward aPHR, PHR, PHRca, SPHR, GPHR, PHRi and SPHRi recertification through HR Certification Institute (HRCI). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at

This program is valid for 1.5 PDCs for the SHRM-CP® or SHRM-SCP®

Your Instructor


Rebecca Staton-Reinstein, Ph.D. and president of Advantage Leadership, Inc., has managed a wide variety of projects from starting an alternative high school to developing artificial organs to managing Section 8 public housing. She understands the pain of juggling too many tasks, relying on others for information with no authority to manage them, and struggling to keep too many powerful stakeholders from spoiling the project. She has developed project management programs for her clients around the world. She developed project management programs specifically for Human Resource professionals for training companies, webinar providers, conferences, and clients. She works with a variety of organizations to improve strategic leadership and planning, engage employees, and delight customers. Rebecca is the author of several books on strategic leadership and has been honored for her contributions on four continents.

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