Effective Social Media Use in HR
Wed, January 29, 2020 at 1:00 PM – 2:00 PM EDT 60 Minutes Credits HRCI 1 & SHRM 1 PDCs
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Speaker :Michael D. Haberman is a consultant, speaker, writer and teacher. He is co-founder of Omega HR Solutions, Inc.
Overview:
Social media use is growing daily, in fact growing each minute, and the HR department needs to understand how to use the tool. While employees have become daily users many HR departments are behind the curve.
They need to understand how properly position social media use, how to determine a target market and what social media is used for by HR departments today. Without this understanding of social media use companies will run afoul of governmental rules and regulations that could lead to expensive lawsuits. Without understanding social media use companies will find themselves behind the curve on attracting and retaining the talent employees they need to have to be successful. Without understanding social media use companies will create policies that will be useless.
Area Covered
- Current state of social media use by HR departments
- Having a marketing approach
- Determining what tool to use depending on your target market
- Generational differences in social media use
- How to use social media use as an onboarding tool
- The downside of social media use
- Protecting the company
- The future of social media use
Who will benefit
- HR managers
- Office managers
- HR administrators
- Managers
- Supervisors
This activity has been approved for 1 HR (General) recertification credit hours toward aPHR, PHR, PHRca, SPHR, GPHR, PHRi and SPHRi recertification through HR Certification Institute (HRCI). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org
This program is valid for 1 PDCs for the SHRM-CP® or SHRM-SCP®